Emilio Pucci was born in Florence Italy November 19, 1914 to one of the oldest noble families in that city. He was an avid sportsman who swam, played tennis, and even skied. His love for skiing eventually launched his fashion career by accident. He simply designing a ski suit for his best friend that caught the attention of well know photographer Toni Frissell. This accidental design would start his career as an amazing designer and a textile visionary.
The skiing outfit he had created for his friend was nothing like what was already on the market; it was an innovation to the field so much so that it ended up in the 1948 issue of Harpers Bazaar. He was also later commissioned to make outfits for the Reed College skiing team. His experimentation with stretch fabrics used for skiing also caught the attention of textile manufactures in America, but instead he decided to use it for fashion instead of action wear. He opened his haute couture house in Canzone del Mare in Capri and began creating more of his fitted ensembles. His clothes became the staple of the modern woman who loved his fitted collection. The Pucci woman loved the bold prints and body hugging garments and this became “the look” of the 50’s. Pucci not only created what Vogue says was the first “capri” pant, but “By the early sixties, no self-respecting socialite was without a closetful of Pucci”. He was in demand and created a statement with his bright, bold, and geometric prints; women like Marilyn Manroe and Sophia Loren just to name a few were fan of his work and women who also defined that decade. Vogue also goes on to say that Marilyn Manroe was a big fan of his “clingy dresses” that she even buried in one.
Pucci defined what a print was, from the color schemes to the geometric shapes he had created a standard for it. He was dubbed “The Prince of Prints” by the American press because of it. To keep relevant and up to trend Pucci created the silk-jersey, lightweight print dress specially designed for his jet-set customer. The dress would also become another staple of the house and as the 60’s came he reinvented his prints by using a kaleidoscope to reinvent “the look”. The top model at the time Verushchka was photographed in one of these new silk-jersey print dresses with a matching cape for a spread in Vogue. During the 80’-90’s the reemerging of outlandish prints and colors are reborn by designers like Gianni Versace who created bold, big prints with gold chain motifs over them; proving that Pucci still inspired designers well after the 50’s.
The house of Pucci not only defined an era, but also curated other designer’s work, which at one point were artistic directors of the brand; with designers like Christian Lacroix who designed for Pucci from 2002-2005 and Matthew Williamson from 2005-2008. Emilio Pucci has two other labels existing with addition to “Emilio Pucci” he also has “Pucci” and “Emilio” which could be considered bridge brands to “Emilio Pucci”. The house has managed to reinvent its prints over and over again; it has not let it’s past define it’s future every collection from one creative director to another has take Pucci to the next level and kept it relevant. This up coming collection Spring 2014 RTW gives a nod to the house’s beginning and modernizes the look and print with flowing dresses and structured jackets. Although nxt years collection is much darker than the bright prints of the 50’s-60’s the DNA of what is Pucci is still very much alive.
“Emilio Pucci (Brand).” – Voguepedia. N.p., n.d. Web. 18 Oct. 2013.
“Emilio Pucci.” . TASCHEN Books (XL-Format). N.p., n.d. Web. 19 Oct. 2013.
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“Matthew Williamson.” – Voguepedia. Vogue, n.d. Web. 19 Oct. 2013.
“The History of Luxury Travel ; Emilio Pucci.” A Luxury Travel Blog RSS. N.p., n.d. Web. 20 Oct. 2013.
“Vintage Fashion Guild : Label Resource : Pucci, Emilio.” Vintage Fashion Guild : Label Resource : Pucci, Emilio. N.p., n.d. Web. 20 Oct. 2013.
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